UOC Tourism - Executive Diploma In Tourism & Events & Hospitality Management

INTRODUCTION

Sri Lanka Tourism is now moving to reach the oinnacle of world tourism. The industry's prosperity and its sustainability will be determined only through creative decision making, innovative management, effective marketing and responsible leaderships.This can only be achived through new breed of industry professionals and decision makers whom combine their industry expertise with excellent academic vigor. Developing such caliber in tourism and hotel management is a national responsibility at the moment. Understanding this burning need the University of Colombo, country's pioneer higher education leader in troduces this Executive Diploma programme. More specially, this programme has been design to sharpen the knowledge and skills essential for middle level managers, marketers, and other related categories in industry decision making, policy designing, planning and researcher works as well.

Successful completion of this programme opens a reliable path way to complete the studies at postgraduate and master levels from world recognized and No1 university in Sri Lanka.

This programme will provide an ideal platform to elevate Sri Lanka Tourism to the global heights with excellence.

This executive diploma is expected to meet the demanding needs of highly motivated, experienced, educated people in senior management positions within the industry.

Structure and Syllabus of the EDTEHM Programme The programme has eight compulsory modules and an extended essay. 30 credits. All modules are compulsory.

Course Modules and total credits

• ETEHM 1 : Tourism Entrepreneurship and Innovative Business Development
• ETEHM 2: Supply chain Management and Industry Networking
• ETEHM 3: Customer survey and Market Analysis
• ETEHM 4:Facility Management in Tourism and Hospitality management
• ETEHM 5: MICE Tourism and Event Management
• ETEHM 6: Public Private partnership for Tourism Development
• ETEHM 7: Financial Analysis for Tourism project operation and market analysis
• ETEHM 8: Tour Guiding and package Designing
• Extended essay writing (including 45 lecture hours)