Bachelor of Management Honours in Marketing

Course Overview

Students taking a four-year honours marketing degree (marketing special) study concepts like pricing strategies, consumer behavior, and competitor research. They also gain business skills through courses in business administration, management, finance, and accounting.

• The course covers all the latest concepts in Marketing including but not limited to Digital Marketing, Social Media Marketing, Event Marketing, Digital Strategy and latest concepts and practices in Brand Management
• Recognised by the Sri Lanka Institute of Marketing (SLIM) and graduates of Horizon Marketing Honours degree will receive exemptions for SLIM professional qualifications including the Post Graduate Diploma in Marketing (PGDip) offered by SLIM
• Open up a vast array of career opportunities in Digital and Social, Branding, Event Management, Advertising & Marketing Communications, Sales and Customer Relations.