Master Of Business Administration (MBA)

Program Objectives

• The MBA specialized in Digital Marketing and Communication is designed to produce marketing business leaders of the future. The rapidly changing business contexts, technological advancements and social transformations means marketing practices now rely heavily upon analysis and interpretation of digital data.
• The objective of the MBA specialized in Digital Marketing and Communication is to develop the knowledge, analytical ability, digital marketing and communication perspectives and skills needed to compete in a world increasingly characterized by diversity in the workforce, rapid technological change, and a fiercely competitive global marketplace.

Duration

• 12 months (1 year) for the entire MBA program in Sri Lanka.
• (This is a 2-year MBA program with 120 ECTS EU credits = 240 UK credits delivered in France)