Digital Marketing

The Digital Marketing minor will to prepare graduates for understanding the business – marketing needs in a digital landscape. With an emphasis on analytics, Internet – based tools and technologies, and cutting-edge digital marketing strategies, graduates with a minor in digital marketing will have the knowledge and skills needed to:

Program Outcomes

• Ecommerce
• Internet Marketing
• Social Media Marketing
• Digital Marketing Concepts
• Digital Marketing Strategy
• Business Intelligence, Analytics & Data Science
• Digital Marketing Analytics
• Describe comprehensive digital marketing strategies to meet the needs of overall marketing objectives & drive business results.
• Analyze digital marketing channels to identify which are appropriate to support marketing strategies.
• Measure and analyze digital marketing initiatives using web & data analytics.
• Create digital products using a variety of software and tools.
• Formulate digital marketing strategy recommendations derived from insights gained through data analysis.
• Define key digital marketing terminologies.
• Utilize a variety of analytics, data mining, research, and digital marketing tools and technologies in digital marketing decision-making.
• Apply policies & procedures to the use of networks, including intranet & Internet applications, to facilitate the exchange of electronic records.