MBA - MARKETING

Take advantage of our pre-selected study stream in Marketing. Marketing lies at the heart of both the relational and transactional exchange between a business and its people and customers. This course will help seasoned managers to clarify their communication strategies with a broad range of up-to-date marketing concepts. In highly competitive markets the success or failure of a product or service may be determined by the marketing decisions you make. This course will help you make the right ones.

The MBA (Marketing) adopts a practical and applied business curriculum. You will develop the attributes and skills expected of post-graduates, confirmed by partner professional bodies including the Chartered Management Institute (CMI) and the Confederation of British Industry, including team-working; negotiation skills; leadership; confidence; and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.