STRATEGIC MARKETING – PGD L7

Overview

The objective of the OTHM Level 7 Diploma in Strategic Marketing qualification is to provide learners with the skills and understanding in marketing & branding that align with good strategic decision-making to maintain organisations’ competitive advantage.

Learners acquire knowledge through an integrated approach of theory in marketing, branding consumer behaviour and digital communication management and practice using real-time activities. Successful completion of this qualification will develop learners’ strategic marketing management, consumer behaviour and branding skills and their ability to focus on the requirements of implementing an organisation’s strategy

The OTHM Level 7 Diploma in Strategic Marketing qualification enables learners to progress into or within employment and/or to work toward a relevant master’s programme with advanced standing.

Entry requirements

• OTHM Level 7 qualifications: Learners aged 21 or above
• The entry profile for learners is likely to include at least one of the following:
• Possess an honours degree in a related subject or UK level 6 diploma or an equivalent overseas qualification
• Be mature learners with relevant management experience (learners must check with the delivery centre regarding this experience prior to registering for the programme)