BA (Hons) Business Administration (Marketing)

BA (HONS) BUSINESS ADMINISTRATION (MARKETING)

Effectively capture your audience’s attention, communicate your product value, and successfully convert and retain customers with our Marketing major. Learn how to optimise your channels to achieve your organisation’s objectives and graduate ready to tackle the future of work.

As technological advancements and customer-centric demand drive increased personalisation and transparency from businesses, brands are looking to their marketers to step up and radically transform how they engage with their customers.

To meet these evolving needs, marketers today need capabilities in customer orientation, segmentation, brand positioning, and the ability to effectively join the dots by leveraging technology and insights obtained through data.

No matter where you’re at in your learning or career journey, our BA (Hons) Business Administration (Marketing) will equip you with in-demand digital and industry-relevant skills to tackle the future of work.