Advanced Certificate in Digital Marketing

ABOUT THE COURSE

Digital Marketing specialists are high in demand. According to a report by McKinley Marketing Partners (Statistical), demand for marketers far exceeds supply in key marketing areas—with over half of marketing talent hires being “digital”. You will learn practical methods of how to harness the power of DM as the core driver of your company’s marketing strategy; how to apply successful marketing campaigns, measure outcomes and plan a marketing strategy. Industry experts design the course content with in-depth experience in digital marketing, strategy and planning.

COURSE OBJECTIVES

• Gain an in-depth understanding of the core essentials of DM and critical channels of delivery, including search engines, websites, PPC, social media, email and mobile.
• Harness the power of DM for your company, business or startup
• Be an informed marketing manager or practitioner who can plan, optimize and finetune marketing strategies for your company/organization.

Module 1:   Introduction to Digital Marketing

Module 2:   Search Engine Optimization (SEO)

Module 3:   Search Engine Marketing (SEM) and Pay Per Click Advertising (PPC)

Module 4:   Display Advertising

Module 5:   Email Marketing and Mobile Marketing

Module 6:   Social Media Marketing

Module 7:   Analytics

Module 8:   Strategy and Planning

HOW WILL YOU BENEFIT?

• Fast track your career in Digital Marketing Manager
• Learn the inside secrets of how Social Media marketing and run profitable, efficient and well-managed business
• Study a social media business approaches course that was designed in conjunction with significant development in the market.

We provide a learning schedule that suits you. The Institute allows you to study at home or work and achieve success in getting the job you want, the promotion you seek or the business.

CAREER SUPPORT FOR GRADUATES

• Upon completing your career training, the Institute gives you access to a whole range of career services. The services are designed to help you find employment or even start your own business.

PROGRAMME ARRANGEMENTS

Level 1: Module 1 to 4

Level 2: Module 6 to 8

After completed Module 1 to 8, you can join top up one year for MSI diploma and second year top-up to MSU Degree.