Diploma In Marketing Mangement

Marketing Management is a course that examines the role and importance of marketing in the firm and other organizations. It prepares students to take a holistic perspective towards the business as an entity in the larger environment and to analyze, manage, evaluate changes which affect marketing decisions and to respond to them. The course explains the nature and purpose of marketing, followed by the fundamentals of each of the most important marketing tasks. It analysis the concepts, such as customer relationship, marketing research, STP Model, extended Marketing mix and marketing strategies. The course relies mainly on case study analysis to improve the analytical skills of students. Students will guide to analyze the best marketing practices and do the presentation based on their study.

ELIGIBLITY :

GCE A/L or Similar Qualification