Certificate In Business Management

Course Contents

Management

• Historical Evolution of Managements
• The Nature of Management
• Business Environment
• Functions of Management
• Managerial Decision Making
• Human Resources Management

Marketing

• Segmentation, Targeting & Positioning ( STP Approach )
• Product
• Pricing
• Place

Promotion

• Financial Management
• Financial Management and Financial objectives
• Financial Statement Analysis
• Sources of Finance
• Working Capital Management
• Investment Appraisal
• Financial Planning and Forecasting

Project Proposal

Practical Training in Business Organization