IIHE Sri Lanka - Advanced Certificate in Retail & Business Marketing Analytics (PIBM - Pune Institute of Business Management)

Course Overview

Pune Institute of Business Management (PIBM) is one of the top B-Schools in India where our aim is to provide high- value business management education to produce educated and skilled Management Graduates. PIBM stands tall amidst B-Schools in India because not only do we focus on the highest standards of academics but also train students with skillsets making them shine in the corporate world. Established in 2007 and spread across 18 Acres, PIBM is strategically located in a calm and serene valley on the outskirts of Pune. This “Marketing Analytics Certificate program” has been meticulously designed to equip students with the requisite knowledge and skills to analyze, interpret, and leverage data for marketing purposes

Advantages

•  Students will be able to calculate the acquisition cost and retention cost by calculating customer lifetime value for a given marketing campaign. 
• Students will be identifying micro and macro segmentation using cluster analysis. 
•  Students will be designing a store layout or plan a cross-selling strategy by analyzing existing sales data by applying the concept of Market Basket Analysis. 
• Students will be optimizing the promotional campaign by analyzing past customer visits like recency, monetary, and frequency. 
• Students will be performing sales forecasting using various methods & are able to apply concepts of Market mix modeling.