MSc Strategic Marketing

Course Overview

The programme aims to provide a high quality and professionally relevant postgraduate experience. The programme has been designed to support and develop critical appreciation of how marketing theories, procedures and practices are designed and deployed in the business world.Graduates of the programme will be equipped with the necessary skills and knowledge for a multi-disciplinary approach to marketing.

Programme Structure :

Stage 1

• Consumer Behaviour: Knowing your Consumer
• Strategic Global Marketing
• Modern Marketing Research

Stage 2

• Multi-Channel Strategic Marketing
• Effective Brand and Advertising Management
• Sales and Key Account Management

Stage 3

• Dissertation

Entry Criteria :

• Bachelor’s Degree in Business Management or Marketing
• Bachelor’s Degree in other Disciplines with 2-3 Years Experience
• Professional Qualification with 5 Years Work Experience
• 5 Years Managerial Work Experience