Bachelor of Business Management Honours in Marketing Management

BACHELOR OF BUSINESS MANAGEMENT HONOURS IN MARKETING MANAGEMENT

 This Degree Programme, spanning four years, provides a robust understanding of market dynamics, consumer behavior, and strategic planning. It equips students with essential skills in branding, digital marketing, and market research, fostering critical thinking and analytical abilities. This program’s significance lies in its capacity to prepare individuals for diverse marketing roles, empowering them to navigate evolving markets, anticipate trends, and drive business success in competitive landscapes.

• Duration – 4 Years Certification – UGC Recognized Entry Qualification – 3 ‘s’ Passes in GCE A/Ls

Degree Fee

Registration Fee – Rs. 35,000 (one time)

Course Fee – Rs. 950,000 for all 4 years

Installment Plan

Semester fee (6 Month Term) – Rs. 118,750

Less than Rs. 20,000 per month

YEAR-WISE CURRICULUM STRUCTURE

 Year 1: (SLQF Level 3)

• Management for Business Financial Accounting for Business Microeconomics Mathematics for Business Decision Information Technology for Business Communicative English Language Competences I Macroeconomics Cost and Management Accounting Business Statistics Business Information Systems Communicative English Language Competences II Soft Skills Development I

Year 2: (SLQF Level 4)

• Human Resource Management Marketing Management Financial Management Business Analytics Communicative English Language Competences III Soft Skills Development II Operations Management Supply Chain Management Organizational Behaviour Business & Corporate Law Communicative English Language Competences IV Soft Skills Development III

Year 3: (SLQF Level 5)

• Consumer Behaviour Entrepreneurship and SMEs Integrated Marketing Communication Services Marketing Sales Management Research Methodology Customer Relationship Management Brand Management Analytical Tools for Marketing Research International Marketing

Year 4: (SLQF Level 6)

• Digital Marketing Strategic Management Retail Marketing Business to Business Marketing** (B2B Marketing) Hospitality Marketing** Business and Society** Public Relations** Internship in Marketing Dissertation Internship in Marketing Dissertation

Career Opportunities

• Management Consultant Marketing Manager Business Development Executive Academic Business Coordinator Entrepreneur Research Executive